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In this episode you join us for our second LIVE recording within #impact Club – our monthly virtual coffee break get together where we celebrate our community’s big and small wins. 

In this LIVE recording we discuss what it means to build a brand from scratch and the particular challenges and opportunities within the social impact space. 

We hear how Non-Profits and social enterprises can communicate their purpose so that they can make an even bigger impact. In other words, how to build a brand that truly resonates with their target audience.

“What is your 10 year vision?”

Founder and Creative Director of Prism Creative, Rosann Ling gives tips and insights that are actionable and inspiring. Launching her own company in 2017, Rosann strives to build stronger platforms for impactful brands to focus on how to communicate important messages, why they matter and what difference it can make. 

“The mistake I see people make a lot is not understanding what makes you unique” 

Rosann Ling

Alongside her company, Rosann also created her own podcast that launched in 2021 that shares vital marketing tips and business tips for successful and impactful branding. 

“More impact with less effort” 

In this episode, we discuss with Rosann why impactful branding matters and what companies and NGOs can do to reach their target audience. 

Especially when it comes to Non-Profits, resources are already stretched as it is. Rosann helps us to simplify processes and hone in on who it actually is that we want to target. 

Throughout the conversation you get the chance to hear from other members of the community giving questions and sharing ideas as to how we can create more impact with less effort. 

To dive deeper in the topics discussed we highly recommend for you to follow Rosann’s Podcast Branding for Impact where she shares bite sized advice on all things growing your brand so it makes an even bigger impact. 

Listen on Apple, Spotify, Google Podcasts or any of your favorite Podcast players.

In this episode you get: 

  • 03:15 – How making an impact brought Rosann and Regina  together
  • 05:40 – What we get wrong when communicating our brands purpose 
  • 12:02 – Having the courage to ask your audience questions
  • 15:55 – Branding challenges for Non Profits 
  • 23:30 – How can we get more clear on our messages and stop overthinking
  • 25:40 – Branding landscape during Covid
  • 29:35 – The importance of common values when communicating to local communities
  • 32:00 – Newsletters and how to leverage them to build an intimate relationship with your audience
  • 39:40 – The Impact Insights Report and some of the most surprising findings

#moreimpactlesseffort

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